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I Love It When You Talk Retro: Hoochie Coochie, Double Whammy, Drop a Dime, and the Forgotten Origins of American Speech, by Ralph Keyes
Ebook I Love It When You Talk Retro: Hoochie Coochie, Double Whammy, Drop a Dime, and the Forgotten Origins of American Speech, by Ralph Keyes
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Today's eighteen-year-olds may not know who Mrs. Robinson is, the size of a breadbox, or why going postal refers to a major uproar. Such "retroterms" are words or phrases whose origin lies in our past. I Love It When You Talk Retro discusses these verbal fossils that linger in our national conversation long after the topic they refer to has galloped into the sunset. That could be a person (Charles Ponzi), product (Edsel), radio show (Gang Busters), or ad slogan ("Cha-ching!"). How many realize that cooties was World War I slang for lice, or that doofus came from the comic strip Popeye?
Ralph Keyes takes us on an illuminating and engaging tour through what he calls retrotalk. This journey along the highways of history and byways of culture is an invaluable handbook for anyone who's ever wondered about an obscure word or phrase, "I wonder where that came from?" Ralph Keyes's book answers that question. Repeatedly. And is a lot of fun to read.
- Sales Rank: #1659244 in Books
- Published on: 2010-02-02
- Released on: 2010-02-02
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .72" w x 5.50" l, .60 pounds
- Binding: Paperback
- 320 pages
From Publishers Weekly
The phrase drinking the Kool-Aid is a mystery to young people today, as is 45rpm. Even older folks don't know the origins of raked over the coals and cut to the chase. Keyes (The QuoteVerifier) uses his skill as a sleuth of sources to track what he calls retrotalk: a slippery slope of puzzling allusions to past phenomena. He surveys the origins of verbal fossils from commercials (Kodak moment), jurisprudence (Twinkie defense), movies (pod people), cartoons (Caspar Milquetoast) and literature (brave new world). Some pop permutations percolated over decades: Radio's Take It or Leave It spawned a catch phrase so popular the program was retitled The $64 Question and later returned as TV's The $64,000 Question. Keyes's own book Is There Life After High School? became both a Broadway musical and a catch phrase. Some entries are self-evident or have speculative origins, but Keyes's nonacademic style and probing research make this both an entertaining read and a valuable reference work. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
In his excellent introduction to this language book, Keyes defines retrotalk as a “slippery slope of puzzling allusions to past phenomena,” allusions that employ terms he refers to as “verbal artifacts,” or phrases that hang around in our national conversation long after the topic they refer to has vanished from memory. Hard as it may be for those of a certain age to acknowledge, young people no longer understand references to 45 rpms, breadboxes, and Ma Bell. In addition, one’s comparisons also often fall along generational lines, as talking-head David Brooks discovered when he compared Hillary Clinton’s first debate performance to Emily Post and her second to Howard Beale. The names of the mistress of etiquette and the raving anchorman from the movie Network do not resonate with anyone younger than 50. The bulk of Keyes’ book is devoted to a pedestrian listing of such words and phrases and their origins, grouped in chapters related to the venues, such as boxing, politicians, movies, and comics, that gave rise to the terms. Still, the list makes addictive reading for word nerds and informative browsing for everyone else. --Joanne Wilkinson
Review
“At last, a genuine study of the sort of history you will actually want to know about. This book reveals the root of a large part of our culture and the way modern language has developed.” ―Albert Jack, author of Red Herrings and White Elephants and Shaggy Dogs and Black Sheep
“We love I Love It When You Talk Retro. How modern language came to be, and how it trickles into our daily speech is a fascinating subject. Ralph Keyes has done a fine job.” ―Jane and Michael Stern, authors of The Encyclopedia of Bad Taste, The Encyclopedia of Popular Culture, and Roadfood
“A fun, fact-packed and eminently browsable guide, which cuts the mustard, hangs a few myths out to dry, and should play in Peoria.” ―Henry Hitchings, author of The Secret Life of Words
“Everyone needs this book. Younger people need it to decipher the allusions and metaphors of their elders and older people need it to remind them of the days when today's retro was cutting edge. Ralph Keyes has outdone himself with this intensely useful and highly entertaining work. I Love It When You Talk Retro is an absolute gem.” ―Paul Dickson, author of The Dickson Baseball Dictionary, Family Words, and War Slang
“Keyes's nonacademic style and probing research make this both an entertaining read and a valuable reference work.” ―Publishers Weekly
“Makes addictive reading for word nerds and informative browsing for everyone else.” ―Booklist
Most helpful customer reviews
14 of 14 people found the following review helpful.
Not just for Wordies...
By Inga
When our daughter-in-law's parents turned 60 last December, my husband and I sent them a box of memorabilia from our common youth containing a "Don't Trust Anyone over 30" button, a "Make Love Not War" mug (with peace symbol), a "Groovy Chick" T-shirt, the Sunset Book of Macrame Plant Hangers, and our personal fave, a barbecue apron that read "I owned an 8-track player." This was all opened in front of the kids who were visiting for Christmas. The parents howled. The kids were...baffled.
Better that we had sent them Ralph Keyes "I Love It when You Talk Retro." Not just for serious Wordies, this collection of "retro terms" (which Keyes defines as a word or phrase...in current use yet [has]an origin that isn't current") is an equally fun read for your favorite boomer, clueless teenager, or simply the idle curious. It works well as a coffee table reference (we regularly find guests leafing through it) or nightstand favorite; our copy, in fact, has been regularly commuting back and forth between both places.
"I Love It When You Talk Retro" is a wonderful addition to anyone's personal library.
10 of 11 people found the following review helpful.
Great resource
By Anyechka
I couldn't stop reading this book because it was so packed with wonderful words and expressions, many of which I had never even heard of. As I read the introduction, I couldn't believe that so many young people entering college today have, for example, never heard of Watergate, are unfamiliar with cassette tapes, and draw a blank at the phrase "you sound like a broken record," but then again, a survey a few years back did show that more Americans can identify the Three Stooges than the three branches of our executive government, and sadly many young people believe history is boring and stupid. While many of the retroterms identified and explained by Mr. Keyes were completely new to me, that just proves the point he was making at the beginning. What's baffling or ancient history to your generation is a well-known reference or term used by another. However, because I have read a lot of older books, some of the terms that supposedly are a mystery to my generation were quite familiar, such as davenport (my preferred word for couch, actually!), icebox, victrola, Hays Code, and Comstock Act. Mr. Keyes doesn't just limit his book to 19th and 20th century retrotalk, but goes far back in history in some cases, such as for "cut a Gordian knot," "Pyrrhic victory," and "hanging by a thread." The book is divided into categories such as comic books, literature, university subjects, sports, personal names, transportation, and television. I also found it helpful as a historical fiction writer, as I discovered that some of the phrases and words I've used in my writing hadn't been coined back then!
However, I felt that a bit of a closer proofreading/editing job might have been needed, as I discovered a couple of embarrassing errors. For example, "The Little Old Lady from Pasadena" is credited to The Beach Boys instead of Jan and Dean (did The Beach Boys have a less famous version of it or something?), and Wally Cleaver is identified as Beaver Cleaver's father instead of his brother! And even though I share Mr. Keyes's liberal views, I felt it was a bit unprofessional for him to so clearly advertise his stance throughout certain parts of the book. This isn't a political book, even though it does deal with some retrotalk that originated in politics. A good writer isn't supposed to let his or her personal bias show; I know I probably would have thrown the book down in disgust and not finished it had a right-wing writer been airing his own conservative views unnecessarily! Finally, I was turned off by how Boomer-centric much of the book was, particularly because Mr. Keyes says he was born in 1945, which would make him one of the youngest members of the Silent Generation, not a Boomer as he seems to think he is. I rolled my eyes whenever I read something like "Many Boomers have happy memories of..." or "If you ask a Boomer..." Why does this generation always find a way to make every single issue always come back to them and be all about their generation? I'm not a Boomer, but I'm pretty sure that most people in my generation know what a Magic Marker is, for example, and are familiar with tv shows from the Fifties and Sixties that we've seen on Nick at Nite or watched with an older member of the family! I also thought that short schrift was given to more current retrotalk.
In spite of the shortcomings, however, I would recommend this book to anyone interested in language and linguistics. It's always fascinating to see how language evolves and develops, and how things which are cutting-edge and familiar in one era are almost obsolete in another.
5 of 6 people found the following review helpful.
More on words from a writer's writer
By Virgil Hervey
Ralph Keyes is more than a writer; he has fashioned himself into an expert on the origins of expressions used in everyday American speech. I Love It When You Talk Retro is a resource work, complete with notes, bibliography and an index, that can be breezed through with the ease of reading a personal essay or a work of fiction. What he has discovered is that the origins of our everyday speech can be a source of amusement, and he readily shares the amusing tidbits he has uncovered with his readers.
"After chasing down their origins I found myself repeatedly musing, `So that's where that comes from!' Keyes writes.
In I Love It When You Talk Retro Keyes posits that expressions that enrich our language such as "bigger than a breadbox," "show me the money" and "cut and run," while seeming to have achieved universal meaning over time, may not really be understood by those of generations that follow the one that spawned them, or by those for whom English is a second language. He calls these words and phrases retrotalk.
"To qualify as a retroterm," he writes, "a word or phrase must be in current use yet have an origin that isn't current."
Catch phrase references like "I've fallen and I can't get up!" "Where's the beef?" and "cha-ching" of TV commercial fame already a generation old, are not likely to be understood by today's teens. Neither are references to scratched or broken records likely to conjure up meaningful images to young people who download their music from computers directly to their I-pods. This is the kind of stuff that is fodder for Keyes who tirelessly back-tracks to the point of origin, because some of those we think we know, we do not. The term "wimp," for instance comes from the Popeye comic strip; a "lame duck" was an eighteenth-century stock trader who didn't pay his debts; to get "caught in a wringer" refers to a feature of an old fashioned washing machine.
"They are verbal fossils, ones that outlive the organism that made their impression in the first place," Keyes writes. "This could be a person, a product, a past bestseller, an old radio or TV show, an athletic contest, a comic strip, an acronym, or an advertisement long forgotten."
"Close, but no cigar!" "not worth a tinker's damn," "kick over the traces," you think you know them? You might want to look them up in I Love It When You Talk Retro. Or you might just want to go from cover to cover. It's more than just an interesting read; it's a journey into the past.
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